{"id":762,"date":"2012-08-11T15:00:47","date_gmt":"2012-08-11T15:00:47","guid":{"rendered":"http:\/\/216.71.127.204\/wordpress\/?p=762"},"modified":"2015-10-13T16:24:16","modified_gmt":"2015-10-13T16:24:16","slug":"ihome-identity-festival-woodlands-pavilion-spring-tx","status":"publish","type":"post","link":"https:\/\/houstonmusicreview.com\/wordpress\/2012\/08\/11\/ihome-identity-festival-woodlands-pavilion-spring-tx\/","title":{"rendered":"iHome Identity Festival – Woodlands Pavilion – Spring, TX"},"content":{"rendered":"\n\n\n\n\n
Written by Dave Clements <\/span><\/td>\n<\/tr>\n
Aug 11, 2012 at 03:00 PM<\/td>\n<\/tr>\n
\"Image\"My wife and I attended the iHome Identity Festival last evening at The Woodlands Pavilion.\u00a0 On the way there we talked about what we might be getting into by agreeing to \u2018review\u2019 the event for Houston Music Review.\u00a0 Now 12 or so hours later I am still trying to figure out what we got ourselves into last night!<\/p>\n

Certainly we received no clue from the event name. If it would have been sponsored by Trojan condoms perhaps I would have gotten some early hint about the event. The fact that it wasn\u2019t called a MUSIC festival also threw us off \u2026.as did the word IDENTITY. I will discuss all three words (condoms, music and identity) in this review.<\/p>\n

Eric Prydz\u2019s publicist was the one to contact HMR asking us to cover.\u00a0\u00a0 Cathi and I stepped up to the plate as we like to explore\u00a0 unfamiliar\u00a0 music\/bands\/acts\/artists.\u00a0 The festival schedule called them \u2018artists\u2019\u2026..I don\u2019t know that I would call them artists.\u00a0 The World\u2019s Most Popular Disc Jockeys would be more in tune with what we experienced ( not that being a DJ is a bad thing at all).<\/p>\n

\"Image\"The event started at 2pm and lasted until 11pm, curfew hour at the venue. There were three stages set up for the festival goers to choose from. Some H-Town based performers were included in the line up.\u00a0 Besides the \u2018artists\u2019 gear on stage, which included no guitars, drums, or other assorted music instruments, there were wall to wall LED Screens.\u00a0 And these were obviously a key element to this brand of entertainment.<\/p>\n

Here is a brief summary of the sights and sounds we experienced\u2026I think.\u00a0 Upon entering the complex,\u00a0 we encountered several thousand young 18-30 year old men and women, boys and girls dressed for a \u2018beach party\u2019 with way more skin showing than clothing. Certainly we saw on display a lot of individual IDENTITY\u2019s!\u00a0 Most of the guys were showing off their age…i.e. flat bellies and proud of them.<\/p>\n

A few of them chose tee shirts to make their statements, such as:
\n-\u2018Don\u2019t Worry, Live Happy\u2019
\n-\u2018Let\u2019s Get Wasted\u2019
\n-Sex, Drugs and Dub Step\u2019\u2026What\u2019s a Dub Step you ask? From Wiki:
\nDubstep (\/\u02c8d\u028cbst\u025bp\/) is a genre of electronic dance music that originated in South London, England. The music website Allmusic has described its overall sound as “tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals”.<\/p>\n

-Can\u2019t Stop, Won\u2019t Stop\u2019<\/p>\n

-Wake Up Drunk, Go to Bed F\u2026ed Up\u2019<\/p>\n

\"Image\"The women were a little more diverse in their attire, and I use the term loosely. Most were showing off their very fit bodies, and some were just showing off their bodies \u2013 in whatever shape or size.\u00a0 Many wore bikinis and tutus. (Not sure what the tutus were all about however I am curious.\u00a0 If you know, enlighten me) with neon colored fake fur booties.<\/p>\n

The aforementioned other than the bikinis would not be my first choice for women\u2019s apparel.\u00a0 However, it was working like a charm for many of these ladies as the guys were following them around like puppy dogs in serious heat.\u00a0 Here is where the Trojan condoms fit in, figuratively of course. When you put that much flesh in front of a twenty- something guy who has had a little alcohol, add an \u2018overload\u2019 of significant cleavage, and a major repetitive dose of provocative females being displayed all over these LED screens, plus this DEEP LOUD PULSATING BEAT SHAKING HIS VERY SOUL OVER AND OVER, then funnel all of these scantily clad bodies into close quarters jumping up and down and \u2018dancing\u2019\u2026well, I think you get the picture!\u00a0\u00a0 (And, in case you don\u2019t, check out my images in the Photo Gallery.\u00a0 I think you will pick up on the kind of energy that was being generated!)<\/p>\n

Oh, did I mention that this festival is really all about dancing almost naked to sounds (go back and re-read the definition of the word DUB) that perhaps some would call MUSIC?\u00a0 Hell, I loved to dance for many, many years growing up and I\u2019m just pissed they didn\u2019t have events like this when I was that age. Or maybe they did and I just missed them??\u00a0\u00a0 There is no doubt I would have been right in the middle of it and for sure my lovely wife would have been right beside me. (If the true be known she wanted to get right in the middle of it on this night, no question about it. She just let her age talk her heart and soul out of it.)<\/p>\n

These young folks were having a nearly continuous blast and getting a terrific work out trying to keep up with the \u2018sights and sounds\u2019 that pounded away in the hot night air. There was so much jump, jump, jump that to not be in shape would have been ill advised \u2026most in attendance, male and female, definitely got that memo!<\/p>\n

\"Image\"Before closing this review, I guess I should spend a minute on Eric Prydz since he is what brought us to the festival in the first place. I guess you\u2019d call this Swedish DJ the main stage headliner for the event as he was last to go on and \u2018performed\u2019 the longest length of time.\u00a0 His sounds\/visuals were all as good as any of the others we heard, maybe better than most. Certainly they were just as loud, just as visual, perhaps even more so, and drew a big crowd.\u00a0 If that wasn\u2019t very descriptive, I\u2019m sorry.\u00a0 I really don\u2019t know how to describe this eventt any better.<\/p>\n

All of the 21 men and women ARTISTS\/DJ\u2019S we experienced did what they do very loudly with terrific graphics that either they or others created, it\u2019s impossible\u00a0 for me know without a lot of research and frankly\u00a0 it doesn\u2019t matter enough to me . And we really never got a glimpse of who was behind the turn table and head phones. More often than not they were in the shadows, merely silhouettes against the LED screens that intermittently raised their hands, jestering to the crowd to \u2018get your ass in gear and jump jump jump!\u2019.<\/p>\n

I heard the message and think I could personally use more of that in my life \u2026or are those days over for this reporter\/photographer?\u00a0 Guess time will tell\u2026<\/p>\n

Until next time I hope you keep it between the navigational beacons.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Written by Dave Clements Aug 11, 2012 at 03:00 PM My wife and I attended the iHome Identity Festival last evening at The Woodlands Pavilion.\u00a0 On the way there we talked about what we might be getting into by agreeing to \u2018review\u2019 the event for Houston Music Review.\u00a0 Now 12 or so hours later I… <\/p>\n

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